Ideas, how‑tos, and updates on customer messaging, automation, and support ops.
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WhatsApp has become the world’s most popular messaging app, with over 2 billion active users globally. For businesses, this isn’t just a chat app — it’s a primary customer support channel.
AI is transforming customer support. Businesses that rely solely on manual ticketing struggle to keep up with the speed, accuracy, and personalization that today’s customers expect.
Customer expectations have changed dramatically. In 2026, customers expect instant responses, personalized answers, and support on the channels they already use — especially WhatsApp, Instagram, Messenger, and website chat.