Channel playbooks
Launch sequences for WhatsApp, Instagram, Messenger, and web chat with message timing, handoff rules, and escalation tips.
Coming soon
Guides & Playbooks
Actionable guides and playbooks on WhatsApp, Instagram, Messenger, web chat and every integrations. Join the waitlist to get notified when new guides go live.
What to expect
Step-by-step guides and playbooks to plan, launch, and optimize messaging across WhatsApp, Instagram, Messenger and web chat.
Includes templates, checklists, and case studies. Join the waitlist to get notified when new guides go live.
A playbook archive for teams building modern messaging experiences
The guides collection is designed to help teams plan, build, and scale conversational experiences. Each guide starts with the problem statement, outlines the customer journey we are solving for, and then walks through channel setup, automation branching, and the metrics to monitor once the workflow is live. Expect real messaging snippets, example dashboards, and notes about edge cases we have already tested so you can launch confidently.
We include downloadables whenever a playbook benefits from templates or checklists. You will find campaign briefs, inbox macros, QA scorecards, and stakeholder update templates ready to customize for your organization—saving hours of trial-and-error by sharing what we have learned supporting fast-moving teams.
Operational frameworks
Design staffing models, service-level commitments, and analytics rhythms that keep omnichannel teams aligned.
Optimization checklists
Run regular audits on automation health, measure conversion lift, and improve response quality over time.
How to stay updated
We publish new guides in monthly drops aligned with the product roadmap. Join the waitlist to receive early previews, beta invites, and worksheets that help your team prepare for the next release. Have a topic request? Emailhello@lenichat.ai and our editors will follow up.